Introducing Luxury Homes by Keller Williams and the Weymouth Group
Keller Williams Realty Continues to Grow in Luxury Homes Market
Luxury Homes Division Stakes a Claim in Maryland
Howard County, MD – August 16, 2011 — Keller Williams Select Realtors of Ellicott City has announced that it has appointed Chris Weymouth of The Weymouth Group to facilitate the Luxury Homes arm of its business. Dedicated to serving the high-end home market, the members-only Luxury Homes division of Keller Williams Realty offers eligible associates extensive training and a luxury home designation.
“We believe the brand of Keller Williams, being the 2nd largest real estate company in North America, coupled with expertly trained agents in Luxury Homes, we can fill the need that this specific market segment has been looking for: Proven targeted marketing programs, expert staging solutions and strategic product positioning. All keys to success for luxury homes sales”, says Chris Weymouth, CLMHS, Director of the Weymouth Group at Keller Williams. Chris has earned the prestigious Certified Luxury Home Marketing Specialist (CLHMS) designation and is a Member of The Luxury Home Institute. He is currently only one of two holding this designation in Howard County.
The Keller Williams Realty National division is spearheaded by Dee Shultz, a long time leader in the luxury homes market in Austin, Texas. She says that this program allows more KW associates to capitalize on the luxury homes market across North America. “When you look at the luxury homes market – it’s been more stable than the real estate market as a whole, so we want to arm our agents to capitalize on that opportunity,” says Shultz.
The educational requirement is provided by industry heavyweight, The Institute for Luxury Home Marketing, as part of a continuing partnership between The Institute and Keller Williams Realty.
“We know that when we listen to what our agents need, we develop the right product for them,” says Mary Tennant, president and COO of Keller Williams Realty, Inc. “This program was built by our agents, for our agents. As an agent-centric company, we wouldn’t do it any other way.”
Since the program made its official debut in late 2007, KW Luxury Home Consultants and their clients have been introduced to new branding and marketing materials, an international Web presence and a highly-successful agent-to-agent referral system, as well as discounted pricing for advertising in targeted print publications.
Adds Shultz: “We know that this program provides greater visibility for our luxury listings, a strong support system for our agents currently servicing affluent clients, and a firm foundation for growth to our associates who are looking to key into the market. It’s a win-win for everyone.”
About Keller Williams Realty Inc.:
Founded in 1983, Keller Williams Realty Inc. is the third-largest real estate franchise operation in the United States, with 679 offices and over 74,000 associates in the United States and Canada. The company, which began franchising in 1990, has an agent-centric culture that emphasizes access to leading-edge education and promotes an economic model that rewards associates as stakeholders and partners. For more information, visit Keller Williams Realty online at (www.kw.com).
About The Weymouth Group, LLC:
Chris Weymouth, Director and Debbie Weymouth have marketed and sold over 4000 homes in Maryland since 1983. Expertly trained and award winning agents, they are leaders for The Weymouth Group at Keller Williams that has been recognized by their peers as one of the best in the business. Chris Weymouth is ranked # 1 at Keller Williams Select Realtors, top 1% in Howard County and Maryland. Serving Central Maryland and all our friends and family for almost 30 years. You can reach Chris at 443-280-1922 or email at [email protected]