Selling a Home


STEP 1: Market Analysis – Price Strategy 

It is often more emotional to sell a home than to buy a home, and the reason for selling your home may be a determining factor in the urgency of the sale. The urgency may also have an effect on the price of the property. It is very important to first calculate the expenses that may be incurred while selling your home. This knowledge is absolutely necessary because it helps you to determine a good price for the house, as well as the potential profit that you can realize.

The cost of selling your home may include things like commissions, taxes, advertising costs or specific reports, such as a property inspection.


The most important factor when putting your home on the market to sell is setting the right price. The price at which your property is marketed can make or break the deal.

Over-pricing of the property may result in:

  • A smaller buyers’ pool
  • A prolonged stay on the market that will result in lower offers being submitted

Under-pricing of the property may result in:

  • You losing money on your investment
  • A buyer offering an even lower amount due to a negative perception of the property or area


Although you cannot do anything about the location of your property, it plays a very important part in the marketability of your home. So, it is important to take the following into consideration:

  • Is your property priced in relation to other offers in your area?
  • What type of neighborhood is your property located in – well-established, up-and-coming, transitional?
  • Is your property located in an urban or rural area?

Condition of Your Property

The condition of your property is always a factor in how quickly your home sells. It’s a fact: acquiring the highest market value and elevating your home above the others in the same price range often comes down to first impressions. Here are some inexpensive ways to maximize your home’s curb appeal:

  • Keep the grass cut and yard clutter to a minimum.
  • Apply fresh paint to any wooden fences and your front door.
  • Clean windows inside and out.
  • Wash or paint your home’s exterior.
  • Ensure gutters and other exterior fashions are firmly attached.


Accessibility is a major issue in many parts of the world. Again you cannot do anything about your home’s accessibility to specific things, but it does play a role in the price of your property. Your agent will work with you to highlight the places of interest that are most accessible to your home.

Here are a few important areas to think about:

  • Public transportation
  • Main roads
  • Shopping centers
  • Schools and other educational institutions
  • Outdoor areas – public pools, parks, playgrounds
  • Entertainment

Your Weymouth Group agent will research and analyze your home, the neighborhood, the local attractions and schools. Compare your home with others currently on the market and those that recently sold in your area. Evaluate a price strategy and distinguish what makes your home one of a kind.

house and chart 2What trends are affecting the value of my home? What new economic policies will be shaping my real estate decisions in the coming months?

Each month, This Month in Real Estate provides expert opinion and analysis on real estate trends across the United States and Canada. Watch the videos and read reports below for the latest market news.

STEP 2: Seller Consultation 

We will establish your needs and how to best serve you. We will walk you through the selling process and determine a competitive list price.

STEP 3: Marketing

We will manage the process that will showcase your home at a premiere level with maximum exposure. Beginning with the Design Consultation, the professional Stager and Marketing Director will stage, review contractor options and generate the home’s Fast Facts. A “Going Live” Timetable outlining the dates for those marketing activities that need to take place before listing your home will be emailed. this will include the Professional Photoshoot, Just Listed Postcards, Brochures, Signage and installation of the lockbox. Dates and times will be agreed upon.


Did you know well-placed furniture can open up rooms and make them seem larger than they are? Or, that opening drapes and blinds and turning on lights make a room seem bright and cheery? It’s true, which is why staging your home to look its absolute best is an important factor in the selling process.

Here are some inexpensive ways to highlight your home’s best features:

  • Clean or paint walls and ceilings.
  • Clean all flooring and fixtures – lights, fans.
  • Repair all plumbing leaks.
  • Remove excessive wall hangings, furniture and extra personal goods.
  • Turn on all lights and open the drapes during the daytime.
  • Play quiet background music and infuse your home with a comforting scent.
  • Vacate the property when and if it’s being show to prospective buyers.

STEP 4: Communication

Marketing & Positioning Strategy with Sales Team each week. Weekly Mastermind sessions are conducted to ensure your listing stays fresh and continues to draw the highest qualified buyers into your home. Market Snapshots will inform you of the sales activity in your neighborhood. Prompt follow-up with all agents and buyer leads. Open house feedback provided within 24 hours.

STEP 5: Contract Acceptance

Your Weymouth Group agent will negotiate the best price and terms for you. All paperwork will be reviewed and handled so that you will be afforded all the protections as mandated by state and local regulations. A calendar will be created to ensure that all Financing, Appraisal, HOA Transmittal, and Inspections are in compliance with the timelines. We will negotiate inspection items and will help facilitate contractor appointments.

STEP 6: Settlement

The final step to a smooth transfer of ownership. Moving Checklist and Settlement Notification outlining settlement instructions and utility companies emailed within two weeks before closing. Closing Documents will be reviewed with you at a minimum three days prior to settlement. Final walk-thru inspection done by buyer and buyer agent.


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